“Amazon’s Choice” products debunked: What Should You Do?


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I’m sure it’s a much, much-needed topic. Immensely important, no doubt. We gravitate to ignore that glorious “amazon’s choice” sign and yes sir, I’ve found whether it’s okay to avoid it entirely or not.

A Little Background Noise: Why people tend to ignore Amazon’s preference?

(Skip this section if you’re in a hurry)

I was beefing up my useful old articles. I never really looked for anything like “amazon’s choice.” There’s a cause behind this:

Deep inside, just like you, I somehow managed to believe:

  • Amazon’s decisions suck,
  • And it somehow tricks me away from the best products, and,
  • Hell yeah, I’m way better than amazon’s creepy suggestions, my eyes (and yours) never lie.

Okay, let’s sum it up:

We’re already doing a favor by buying stuff from Amazon, and we never want that freaking business monster alter our decisions for Christ’s sake!

It’s instead a defense mechanism. Active in all functional homo sapiens members. When we buy Macs, iPads, and iPhones, we tend not to buy Apple’s official apps (or even use the free ones). The same goes for Windows. As we already use Gates’s blessings, we don’t like to use their browser also if it’s free and already available.

People just don’t agree to rely entirely on one source. It always smells fishy even if there is nothing but beef. It’s something like complete submission, giving your free will up!

Oh, it felt so good after I’ve found why on earth I always ignored that pretty looking tab stating “amazon’s choice.” It’s instead of my mechanism. It has nothing to look at with Amazon being dumb or something else.

What did I find instead?

That’s interesting, people keep saying ‘you can’t beat the AI and stuff.’ Algorithms rock and programming has every answer at least on the earth. Keep AI aside, we guess amazon’s favorite is at least a good algorithm, and therefore I ended up here:

I’ve seen that these causes at work while the choice sign glitters:

  1. Lowest possible price, with,
  2. Highest possible user rating, with,
  3. Highest reasonable selling rate.
  4. Quick delivery and,
  5. The least return rate.

Whenever a niche product class (which means, very, very similar product class) has at least one product with these factors, that product will have amazon’s choice tag.

Let’s make it simpler:

Best selling + highest rating in a very narrow product class = amazon’s choice.

And sometimes it’s something like: Highest rating + lowest price.

Simple yet how insanely effective.

I mean, how could I possibly EVER list every value and every product review and rating and several sales and delivery efficiency and then identify the best one manually? I could work out more or less like it, I know, It’s my job. I do something similar every day.

It’s just now way easier to judge product quality when I keep that choice thing in mind.

And you know what’s best?  

They promote that product in various searches, and they sell like hotcakes almost out of the blue, instantly. It’s always safer to go with the wind.

Now, how do Things Add up?

It seems, that, if you always ignore amazon’s choice, you better find EVERY product in a small product class, see every grade, shipping report, selling rank and, most importantly, price. It’s an insane amount of work, right? Unreal. Ungodly.

On the flip side, just see the amazon’s choice badge and spot something in THAT class for safer shopping. At least, compare the choice stuff with other products presented on the same page. It’s way easier than just to overlook the badge do everything manually. I mean, now you can’t do everything manually! Steve Jobs, Bill Gates, Larry Page, and Mark Zuckerberg had taken the burden of responsibilities off your shoulders.

Give some on Jeff Bezos’s shoulders. He deserves some.  

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